ne recent survey revealed that 55% of people prefer to shop in-store for food and grocery items as opposed to online. However, to capture the younger millennial audience, you'll need plenty of in-store technology as that's what the survey said they want.
It's always a good idea to get out and talk to your customers in a store survey. You'll get insights like these that reveal what they like, and what they don't like. They give you feedback on how you can improve your products and services.
Onsite surveys are the perfect way to do just that! You can ask them questions about their shopping experience, what they're looking for in a convenience store, and more. This information helps you make decisions about what products to stock and how to market your business. Find out how to improve operations with onsite store surveys in this quick guide.
They are customer satisfaction surveys that you conduct on-location at your business. They're a great way to collect feedback about your store, your products, and your services. Use this information to improve your business and make it more customer-friendly.
There are several reasons to conduct onsite store surveys. Maybe you're considering making changes to your store layout and want to know what customers think. Or maybe you're thinking about adding new products and want to gauge customer interest.
Onsite store surveys can be conducted in person or online. If you choose to conduct them in person, you'll need to have a survey team go out and talk to customers as they're shopping. This is done by asking them questions face-to-face or by handing out surveys to fill out and return later.
Online onsite store surveys are conducted through email, social media, and your website. Whichever method you choose, make it easy for customers to participate.
There are several reasons to conduct onsite store surveys. Maybe you're considering making changes to your store layout and want to know what customers think. Or maybe you're thinking about adding new products and want to gauge customer interest.
Onsite store surveys help you troubleshoot problems that customers are having with your business. For example, if you're getting a lot of complaints about long lines at the register, an onsite survey helps you identify the problem and come up with a solution. No matter what your reason is, onsite store surveys are a great way to collect valuable feedback from your customers.
There are many different types of onsite store surveys to conduct. The type of survey you choose depends on your goals and the type of information you're looking for. Here are some common types of onsite store surveys:
These surveys ask customers about their overall satisfaction with your business. They must include questions about the quality of your products, the friendliness of your staff, the cleanliness of your store, and more.
These surveys ask customers about their interests in specific products or services. For example, if you're considering adding a new product to your store, you might use a product interest survey to gauge customer interest.
These surveys ask customers about their recent shopping experiences at your store. They include questions about the ease of finding products, the checkout process, and more.
These surveys ask customers for their general feedback about your business. They are used to gather suggestions for improvement, identify customer pain points, and more. Acting on these survey increase conversions and profit in your convenience store.
Before you do any onsite surveys, there are some things you can do to prepare.
If you're doing them in person, you'll need to gather a team of people who will go out and talk to customers. Brief them on the goals of the survey and what you're hoping to learn. Enforce friendliness and professionalism at all times.
If you're distributing the survey online, make sure it's mobile-friendly. Customers should be able to easily access and complete the survey on their smartphones. It's helpful if you create an email list or social media group where customers can opt-in to participate.
Finally, have a plan for what you'll do with the data once you've collected it. This will help you make the most of your survey.
Once you've got everything set up, it's time to start collecting data! Here are a few tips to help you get the most out of your onsite store surveys.
Make sure your questions are clear and concise. Customers shouldn't have to guess what you're asking them.
Be sure to give customers enough time to answer your questions. If they feel rushed, they're less likely to give you honest feedback.
Offer an incentive for participating in the survey. This could be a discount on their next purchase or a chance to win a prize.
Thank customers for their feedback, regardless of whether it's positive or negative. They took the time to participate, so show them that you appreciate it!
An onsite store survey is a great way to collect valuable customer feedback. By following these tips, you can ensure that your survey is successful and that you get the most out of it. And if you need a partner to help you execute it all, we can help.
It's All Goods is a customer experience company that specializes in store surveys. We have a team of experts who can help you develop the perfect questionnaire, choose the right distribution method, and collect and analyze the data. Contact us today to join over 2000+ retail establishments that trust us to deliver on their goals!
Subscribe to receive latest news
12968 Vallejo Circle, Westminster CO. 80234
Phone: (303) 604-1064
Contact Us
